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We're rebooting our brand in 2024… here's why

By Amy Hoy —
We're rebooting our brand in 2024… here's why

After all the hits our business took in the last few years (SO MANY fn hits!) and a significant decline in revenue, I believe:

  • that problems are opportunities
  • and setbacks are education
  • and never let a crisis go to waste

So here's how Alex and I are going to reboot Stacking the Bricks.

Here are the 5 big issues we face:

  1. We don't own a market.
  2. We're many things to many people.
  3. We've sunk below the radar.
  4. Our offerings go from $19 to $2k quick.
  5. Our public content is messy & full of holes.

These look like different problems, but really... all 5+ problems are downstream from 2 weaknesses:

#2 is relationships, but #1 is focus.

And I don't mean just internal focus (look, I have ADHD, I am interested in everything, and I LOVE NEW PROJECTS, ok?!). I mean external focus:

✅ Our brand
✅ Our content
✅ Our products

Our entrepreneur edu brand is Stacking the Bricks. We've always been a whole lot of everything: research, design, pricing, launches, emails, habits, copywriting, to content marketing...

In 2010, this made sense. There was virtually NOTHING for bootstrappers.

Today, bootstrapping is normal! And there are tons of people sharing expertise.

There's still a place for a flagship course, and 30x500 is still the best!

But 30x500 is the answer to "how do I learn everything to go from zero to my first sales?" Not everyone asks that. And if you're not the obvious — or only! — answer to a hot question, your brand is not great.

But what about...

  • "How do I guarantee sales?"
  • "How do I reach and connect with my audience?"
  • "What should I write about?"

Answer: Sales Safari, the core technique in 30x500.

So our mission is clear: Become the Sales Safari brand.

Order all our content, products, and partnerships around Sales Safari, the thing we have that answers A LOT of questions, VERY specifically. The thing we do better than anyone else.

Obvious, right? Change usually is.

We'll use focus to tackle these problems:

  1. We don't own a market.
  2. We're many things to many people.
  3. We've sunk below the radar.
  4. Our offerings go from $19 to $2k quick.
  5. Our public content is messy & full of holes.

How? Great question. Alex and I are still planning; it's easy to say, harder to implement.

But we do know that focus doesn't mean we'll stop touching skills like copywriting marketing, launches, product ideas, prices, etc...

It just means that, like 30x500, everything will be clearly built on top of Sales Safari — a nice, tidy, legible Brand.

Subscribe to follow along as we post the behind-the-scenes content.