Bootstrapping startup thoughts, experiments, failures & lessons… live as they happen. From Amy Hoy & Alex Hillman

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STB Shorts

Discipline is finite. Excitement is infinite.

Discipline is finite. Excitement is infinite.

"Discipline" is like "cost-cutting" — a subtractive approach that can only go so far and, if taken further, undermines and destroys the very thing you're trying to create.

Excitement is like investment: it's additive, it grows, it expands, it builds more potential, and spurs more creation.

Minimizing loss will never take you as far as maximizing potential.

Weeding is necessary, but it won't grow flowers.

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