A few of the businesses owners that I work most closely with are unique in that I don't (or can't) really share much about their businesses due to owner privacy. But one of them is just too damn interesting to not talk about, so I'
Way back in 2010 (or so), in the earliest days of us teaching entrepreneurship to creators, Amy invented "Sales Safari" as technique for high-quality ethnographic audience research. You can listen or read about the origins in this inteview. Over the years of teaching the process in our flagship
I don't know about you, but to me, the last 6 weeks of the year are a weird time and attention dilation. Stress, attention, and time are all expanding and contracting in weird ways that don't quite match the rest of the year. So it'